Music can come under many different categories, which are known as different genres. Genre is a way of categorising media products which belong to the same media form, so that music labels and producers can differentiate between different tastes of music. This allows the audience to pick and choose between many different artists in the market, so that everyone has their own individual music taste. This is largely why the iTunes music service is as popular as it is, as it features an a la carte purchasing system, meaning that people can choose exactly which songs that they wish to buy from any artist and store them digitally, which wasn't a possibility in analogue times, as you would have to purchase a vinyl which would usually contain the full album of which you may only like a few songs, and building a collection of vinyls would clearly take up a lot of physical space.
We as an audience can recognise the different genres and sub-genres of music and music videos due from the signs and signifiers known as codes and conventions which are included in the visuals. Codes and conventions appear in all types of media and are generally tied into one of the four key elements of media, mise-en-scene, editing, cinematography and sound.
Below I have researched and discussed a range of different genres, when they originated, what they are about, and included images of examples of artists within those genres.
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