The conventions of a magazine advert promoting a digipak include the artist's name, name of track(s), release date, record label, and information regarding where customers can purchase the digipak. Though, the advertisement must also contain visual links to the digipak, continuing the same artistic style, which is initially created within the music and music video.
The magazine advert above is for MGMT's album 'Kids'. I particularly like this magazine advert as it looks similar as to the kind of product which I would like to create for 'Electric Blue'. I think that the style and ideology that this magazine advertisement reflects would be similar to that of my product, which is why I have chosen to include this as a piece of inspiration for when I come to construct my final magazine advertisement.
The magazine advert above is for the Gorillaz ablum Danger Days. The main image that is features predominantly on advert is closely linked to the artistic style of the digipak and album artwork. In fact, this particular artistic style is extremely iconic to Gorillaz in general, as they have used it in a variety of music videos, official artwork, merchandise and promotional material. The main image immediately grabs the audience's attention, because not only is it so iconic to the band, but it is also the only part of the advert which isn't black and white. A black and white colour scheme is of course something which is commonly used with any alternative artists, as it fits the ideology of the target audience and just generally looks effective.
The name of the album and artist is featured at the top of the of the magazine advert, as is conventional with a magazine advert for an album. The font used fits the overall representation of the digipak, and correctly associates the artwork with the artist. The release date of the album is also clearly placed beneath the main image, in a much larger/bolder font than the rest of the text. This is because it is the most important aspect of the magazine advert to the customer, who is obviously a fan of the artist and therefore would want to purchase the product.
As for the rest of the magazine advert, there is a rather great deal of text, which is all useful information that relates to the artist, album and record label. In fact, the Parlophone record label is also featured at the very bottom of the page, next to the Gorillaz logo and website. Although the text-based information is prominent in this magazine advert, it is certainly out shadowed by the artistic influence of the music and the artist themselves.
The name of the album and artist is featured at the top of the of the magazine advert, as is conventional with a magazine advert for an album. The font used fits the overall representation of the digipak, and correctly associates the artwork with the artist. The release date of the album is also clearly placed beneath the main image, in a much larger/bolder font than the rest of the text. This is because it is the most important aspect of the magazine advert to the customer, who is obviously a fan of the artist and therefore would want to purchase the product.
As for the rest of the magazine advert, there is a rather great deal of text, which is all useful information that relates to the artist, album and record label. In fact, the Parlophone record label is also featured at the very bottom of the page, next to the Gorillaz logo and website. Although the text-based information is prominent in this magazine advert, it is certainly out shadowed by the artistic influence of the music and the artist themselves.
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