2) How effective is the combination of your main product and ancillary texts?

The brief for my A2 portfolio states that I am to create a music video and two ancillary texts that would promote the release of the music video. The two ancillary texts that I chose to promote my music video were a digipak and magazine advertisement. During the planning and research stage of my portfolio, I researched already existing music videos, digipaks and magazine advertisements. With the research that I had conducted I then planned how I would create each of the three products and achieve an effective combination of the three media texts which would attract my target audience. The more successful the combination between these three media products is, the greater level of synergy that I would have created. By researching already existing products and planning each of the three media products that I have now created, I ensured a greater understanding of how to create synergy between the media texts. This made my overall finished product containing the three media texts to appear as a brand, each one recognisable to the other, including the same style and conventions as each other. By developing my product in this way, I have gained a greater understanding of the ideologies of my target audience and improved the representation and synergy of my combined product. 

The following powerpoint presentation develops on the effectiveness of my combined products and demonstrates how continuity has been adapted throughout.