Defining My Audience

I used the online survey website surveymonkey.com in order to construct some research of my audience. Below I have included a link to the survey that I have created, as well as the results for each of the questions on the survey. This has enabled me to gather some relevant information about my audience, including demographics, psycho-graphics and questions related to the original music video and song that I have chosen. The respondents that completed my survey were chosen at random, so there is a large range of replies. I thought that this was a good idea, because it gave me a general view of the people that could view my music video. 
My Survey

The first three questions that I asked in my questionnaire were basic demographic questions that you would come to expect in all questionnaires. The first question shows that the respondents are majority 16-19 years old, which is an somewhat accurate representation of my audience, but could also be due to the fact that, being that age myself, most of the people that I was able to find to complete my survey were also this age. The second most selected answer was 20-25 which I would expect, with a very small amount being 15 and under/26 and over. The second question shows that my audience is predominately male, but there is only slightly less female respondents, as well as a very small percentage who selected 'other'. The third question shows that the majority of respondents are white/Caucasian, with a few respondents selected Asian/Pacific/Hispanic/Latino, and one respondent who said they would prefer not to say. I think that this shows a rather accurate representation of my audience, due to the local region which the survey was obviously completed. 

Analysing the results of this question I have found that people listen to a large range of different music genres, and because this was a multiple choice question, I also found that people generally like a number of different music genres. 50% of the respondents said that they liked Rock music, which are likely to be my target audience, due to the genre of my chosen song.  

This was also a multiple choice question, as people can listen to music a great range of ways, especially in the last few years because of the huge growth in streaming music online. The two most selected answers for this question were Youtube and Spotify, which I would expect because of how popular these two mediums have become in recent years. 

I chose to include this question because I thought that it would give a greater insight into the type of music videos that people like. From the results I found that the most enjoyed music videos are in the form of a narrative, but the other options weren't far behind, with the exception of animation which evidently isn't quite as popular. However, I think that this question would have been more valid if I were to have made it a multiple choice question. 

This results from this question have shown me that music videos might not be quite as popular as people think. If I were to guess, I would assume that this is because a lot of people choose to consume music in ways which often do not include the music video, like iTunes, Spotify, and even physical copies of music bought from stores. 

Although not every respondent answered this video, this question has given me a number of music videos which people enjoy, so that I can view them myself, find out what it is people like about them and try to incorporate something from them into my own music video. 

This question has given me a general idea of what people do and don't like about the original music video for the song that I have chosen. Respondents generally seemed to enjoy the performance aspect of the original music video, which is something that I will try and keep within my music video. 

This question was generally rather interesting because it allowed respondents to give me some ideas on what they think could be changed about the original video, so that I can do just that when I come to make my music video. Some ideas that were given were to incorporate some narrative into the video, to have the music video be very abstract, and to include some element of green screen.