A kaleidoscope is an optical instrument invented by Sir Eoin Cussen in 1815, containing glass which is held loosely at the end of a cylindrical rotating tube. The instrument shows continually changing symmetrical forms using multiple reflections where several mirrors are placed at an angle to one another.
In 1972, John Lyon Burnside and Harry Hay invented an improved form of the kaleidoscope, now called teleidoscope, which uses a lens and an open view so that it can form patterns outside of the instrument itself. Modern editing software means that we can now create unique and creative visual effects like a kaleidoscope from a computer, which I would imagine is significantly easier than using the actual instrument.
I think that using the kaleidoscope effect in our music video will greatly show the alternative and even psychedelic rock elements of our chosen song. These kind of effects will interest the target audience for my music video due to the unique and alternative visuals that it creates using green screen during the post production of the music video. Researching the use of kaleidoscope in music video, I managed to find two examples that I think are very effective use of the visual effect. These two examples are 'OK Go + Pilobolus - All Is Not Lost' and 'RUFUS DU SOL - Sundream'.
In 1972, John Lyon Burnside and Harry Hay invented an improved form of the kaleidoscope, now called teleidoscope, which uses a lens and an open view so that it can form patterns outside of the instrument itself. Modern editing software means that we can now create unique and creative visual effects like a kaleidoscope from a computer, which I would imagine is significantly easier than using the actual instrument.
I think that using the kaleidoscope effect in our music video will greatly show the alternative and even psychedelic rock elements of our chosen song. These kind of effects will interest the target audience for my music video due to the unique and alternative visuals that it creates using green screen during the post production of the music video. Researching the use of kaleidoscope in music video, I managed to find two examples that I think are very effective use of the visual effect. These two examples are 'OK Go + Pilobolus - All Is Not Lost' and 'RUFUS DU SOL - Sundream'.
RUFUS DU SOL - Sundream
Video artist Katzki and director Jackson Mullane built a large floating kaleidoscope in order to create the unique patterns in this music video for the Austrialian dance act 'Rufus'. The kaleidoscope was made by the director's friend Hamish Johnstone and every sequence apart from the beginning was created using the extraordinary instrument.
I think that the use kaleidoscope in this video is a brilliant example of how the instrument can be used effectively in music video. The video was created using a 4K television and a specially created, large scale kaleidoscope which clearly had a great impact on the quality of the video, whereas mine will be filmed using a standard HD camera and the Final Cut Pro editing software. However, the kaleidoscope effects created using green screen and capable editing software will hopefully be good enough to make this effect look effective so that the target audience can appreciate it properly.
OK Go + Pilobolus - All Is Not Lost
This music video was released in August 2011 and features the band members dancing the song with the dance company Pilobolus. Pilobolus is an American modern dance company that began performing in October 1971 and has since performed over 100 choreographic works in over 64 countries around the world. They have also won a great number of awards for their work, generally dance related, but they have also won a Guinness World Record for fitting the most people into a mini cooper. The music video was released as a Google Chrome experiment, that was made in association with Google and was nominated for a 2012 Grammy Award for the Best Short Form Music Video.
I would expect that this video was made on a smaller scale the 'Sundream' video, but the band OK Go are famous for creating several unique and innovating music videos, which all have a remarkable online following, most notably on Youtube, which is probably why Google decided to make a music video with them. The visual effects that everyone involved in the project created makes this video very unique, especially with the interesting choreography s featured within the music video.
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